“1970’s Record Store Album Divider Cards L-Z” copyright 2018 00individual TLL
Experience 1970’s Record Store Culture
The Record Store Album Divider Cards in the photo are original unrestored heavy-duty thick 12” by 14″ plastic alphabetized archival artifacts from the early-to-mid 1970’s.
For a quick in-depth overview of the 1970’s Classic Rock Era of Record Stores as Counter-Culture Churches, and the Divider Cards’ purpose as literal touchstones of a Culture, check out: Record Store Culture and Divider Card Artifacts A – K and Vinyl Rises From The Grave! and The Issue Of Digital vs Analog!
In the meantime . .
as a ’70s L.A. Record Store Manager and Record Rack Jobber, 00individual had many strange and wonderful tales during a time when anything was possible. The “Leaders” had yet to grasp what was brewing, and a strange brew it was, for them, not for the Counter-Culture who embraced strange experiences.
During the early ’70s the “sophistication” of the Hippie Drug Culture and Psychedelia permeated and influenced nearly every level of life, and why not? It added a little colorful, introspective, extraordinary fun into peoples’ lives. The psychedelic acceptance was reflected in newspapers, magazines, TV ads and TV shows, fashion, movies, interior design, journalism, architecture, car design, and even with freeform variations on the Bohemian life-style.
Debt to Psychonauts
Those pioneers and psychonauts who explored cosmic lands returned with abilities beyond those of mortal men and took the sights, sounds, and sensations they experienced and created new levels of expression in art, literature, dance, performance, design, and music. This emergence of creativity righteously resonated with Counter-Culturists, Rockers, Free Spirits, and Music Lovers who were just dying to hear sounds and see images that equaled their own phantasmagoric audio and visual experiences.
This is a strange dichotomy when one considers that the actual sight and sound fun that people take for granted today was built upon ideas, creations, and manifestations of people and amazing artists who were demonized and criminalized for deciding to take the plunge, to drop a tab, and to see what was out there.
After experiencing expanded consciousness many explorers expressed themselves through recorded music with album cover art created by other explorers. These explorers were visual artists, and upon their return from alternate realities and visionary views were obsessed with imagery and getting it down on a 12″ by 12″ cardbord LP cover.
Eventually these audio and visual, vinyl and cardbord, shrink-wrapped albums would find their way alphabetized in between Record Store Album Divider Cards; as shown in the header photo.
1970’s Top 23 Album Cover Art
QUATERMASS – QUATERMASS – May 1970
Pterodactyls in the city – cool. Nice perspective.
DEEP PURPLE – IN ROCK – June 3, 1970
Classic title choice. “In Rock”, easy concept. but they got there first.
AMON DUUL II
DANCE OF THE LEMMINGS – March 1971
FUNKADELIC – MAGGOT BRAIN – July 1971
Sometimes ya jus’ gotta let it out!
PINK FLOYD – MEDDLE – October 30, 1971
An underwater ear – and the sounds that go with it.
TRAFFIC – LOW SPARK OF HIGH-HEELED BOYS
A fun surreal cover that was made even more so with cut corners.
DEEP PURPLE – MACHINE HEAD – March 1972
“In Rock” – carved in stone. “Machine Head” – stamped in metal. Get the message?
That’s right, Heavy Metal Rock!
The RISE and FALL of ZIGGY STARDUST and the SPIDERS FROM MARS – June 6, 1972
Looking like a hand-tinted print (maybe it was) the lighting, street, and the sky create a beautiful grungy atmospheric effect, perfect for Ziggy.
NEKTAR – A TAB IN THE OCEAN – December 1972
Surreal and Psychedelic Art done masterfully and displayed in art museums of the mind.
GOLDEN EARRING – MOONTAN – July 1973
Burlesque in Outer Space evidenced by the creamy pale Moontan of the Dancer.
SENSATIONS’ FIX – Fragments of Light – 1974A mysterious image to match the surreal music inside.
The TUBES – the TUBES – June, 1975
Tubular font – Glam red nail polish and clear plastic bracelet – anarchistic Punk attitude.
The GRATEFUL DEAD – BLUES FOR ALLAH
September 1, 1975Fiddle me this. No, really.
For fun here are some samples of the popular artists and bands and their albums that filled the bins of the early-to-mid ’70s record stores and music / record departments of major department stores –
L through Z:
L – Led Zeppelin – IV, Loggins & Messina – Sittin’ In, Little Feat – Sailin’ Shoes, Lynyrd Skynyrd – Second Helping
M – Van Morrisson – Moondance, Moody Blues – A Question of Balance, Lee Michaels – Barrel
N – Nektar – Remember The Future, Nazareth – Hair Of The Dog, New Riders of the Purple Sage – Powerglide, New York Dolls – New York Dolls
O – Michael Oldfield – Tubular Bells, Osibisa – Heads
P – Pink Floyd – Dark Side Of The Moon,, Procol Harem – Broken Barricades, Poco – Poco, The Partridge Family – The Partridge Family Album
Q – Queen – Queen, Quatermass – Quatermass, Quicksilver Messenger Service – What About Me
R – The Rolling Stones – Exile on Main St., Ramones – Ramones
S – Sly & The Family Stone – There’s a Riot Goin’ On, Santana – Abraxas, Savoy Brown – Looking In,
T – T. Rex – Electric Warrior, Traffic – John Barleycorn Must Die, The Tubes – The Tubes
U – Uriah Heep – Demons and Wizards, UFO – Force It
V – Velvet Underground – Loaded
W – The Who – Who’s next, War – All Day Music
X – X-Ray Spex – Germfree Adolescents
Y – Yes – Fragile, Neil Young – Harvest
Z – ZZ TOP – First Album, Warren Zevon – Excitable Boy
Of the Record Album Divider Cards pictured in the header photo above,
there are two that are suspiciously missing; X and whY.
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