EXPERIENCE PSYCHEDELIC ROCK HISTORY!
For Valentine’s Day 2015, 00individual gives you the gift of
Well, here it is kidz! The Real Deal. Possibly the Best Album Ever.
LOVE was Arthur Lee’s band and as multi instrumentalist leader he evoked the best of mid-sixties: the unique creativity of Lennon and McCartney – only darker, attitude and hipness that Jagger emulated, really, look it up, remember this was ’67, creativity was exploding and everyone influenced everyone else.
Then there were Lee’s “Johnny Mathis Rock” vocals and Herb Alpert-esque trumpet cool that all crisscrossed perfectly within Pop, Folk, Ballad, Rock genres.
With orchestral strings, Morricone brass, flamenco-esque guitar and arrangements to die for, all delivered with LOVE’s underlying original 7&7 is punk attitude and mixed evenly with Lee’s meaningful poetic, psychedelic lyrics, that rivaled Dylan’s best, really, all together created the epic Forever Changes.
Forever Changes is/was a totally original West Coast, yet universal, non-concept concept album – a brilliant piece of Rock Art.
However, the album was not initially received with the adulation and praise that would come with the growing numbers who would eventually connect with this Stone Classic Album.
(See Rock History accolades below.)
LOVE were never as big as The Beatles, but back in the Summer of Love 1967, with Sgt. Pepper’s dominating the atmosphere, a little band in L.A. touched a far deeper groove of Soul-Searching, Psychedelic Rock Grandeur – this was the true essence of 1967 – this wasn’t about carnival characters, this was about us, this spoke to us.
And what’s more it was honest. These didn’t seem like songs, they somehow achieved a higher level and became an exchange of sonic altruistic feelings. A gift for those who Lee knew would appreciate his efforts.
In the classic way that legends are created; Forever Changes surpassed its unique modest intent to become a Major Rock Icon – now, that’s honesty.
There are very few bands, let alone single songs, that reach that level of intimacy – and here we have a solid album – every single track is honest, beautiful, truly unique and Rocks harder on a deeper level of psychedelic reality.
Here’s the Acid Test: one listen to this album and it could be heard as the next best Album of the Year, of any year, in the past or the future.
Although a time stamp of a specific era, it delivers a timeless yet unique sound.
It is a truly archival piece of Rock Music History Sound and Lyric – the Best of the Best.
LOVE – FOREVER CHANGES – 1967
All songs written by Arthur Lee, except for Bryan MacLean where noted.
“Alone Again Or” (Bryan MacLean) – 3:16
“A House Is Not a Motel” – 3:31
“Andmoreagain” – 3:18
“The Daily Planet” – 3:30
“Old Man” (MacLean) – 3:02
“The Red Telephone” – 4:46
“Maybe the People Would Be the Times or Between Clark and Hilldale” – 3:34
“Live and Let Live” – 5:26
“The Good Humor Man He Sees Everything Like This” – 3:08
“Bummer in the Summer” – 2:24
“You Set the Scene” – 6:56
Arthur Lee: lead vocals, guitar, Johnny Echols: lead guitar, Ken Forssi: bass guitar,
Bryan MacLean: rhythm guitar, background vocals, Michael Stuart: drums percussion
00individual was fortunate to be one of the select of L.A. to experience
A righteous nod to LOVE’s iconic and visually-striking psychedelic album cover art by Bob Pepper, design by William S. Harvey – and – to Jac Holzman at Elektra Records back in ’66 for signing LOVE and The Doors. Both bands played on the Strip back then and both created extremely unique Rock, both with a mysterious edge and both seminal in their creativity and both signed to Elektra.
This was the first time that 00individual really took to branding with the association of that capital E for Elektra that meant cool bands and albums.
LOVE FOREVER CHANGES ROCK HISTORY!
The 1979 edition of The Rolling Stone Record Guide gave the album a rating of five stars (out of five). It also received five stars in the 1983 edition of the guide and in the fourth edition that was published in 2004.
In a special issue of Mojo magazine, Forever Changes was ranked the second greatest psychedelic album of all time.
In the January 1996 issue, Mojo readers selected Forever Changes as #11 of the “100 Greatest Albums Ever Made.”
Forever Changes was praised by a group of Members of the British Parliament in 2002 as being one of the greatest albums of all time.
Rolling Stone magazine ranked the album 40th in its list of the 500 greatest albums of all time in the December 11, 2003 issue.
In 2003, NME ranked the album #6 on their list of greatest albums of all time.
In 1998, Q magazine readers voted Forever Changes the 82nd greatest album of all time.
In a 2005 survey held by British television’s Channel 4, the album was ranked 83rd in the 100 greatest albums of all time.
The album was included in the 2005 book 1001 Albums You Must Hear Before You Die.
As of 2015 the album is one of 00individual’s Top 23 Rock Albums of the Entire 1960 Decade.
and one of the
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